For The Gothic Crab, we delivered a premium, brand led photography and social content approach designed to position the restaurant as a standout seafood dining destination. The strategy focused on elevating the visual identity of the brand while driving footfall, bookings, and overall sales through a more refined and consistent online presence. Content was built around fresh, high-impact visuals that showcase the menu, atmosphere, and customer experience, reinforcing the restaurant’s premium positioning. From hero dish photography to seasonal moments and event promotions, each asset was designed to feel polished, engaging, and aligned with the energy of the venue.

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From planning through to delivery, we managed ongoing social content alongside ad hoc photoshoots to keep visuals current and relevant. Branded graphics supported specials, events, and key promotional periods, while consistent reels, posts, and Stories maintained momentum across platforms. All content was delivered with clear calls to action and optimised captions, creating a feed that feels cohesive, elevated, and commercially focused.