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Client Goals
✔️ Launch the brand with a strong, standout identity
✔️ Build a loyal and engaged local following on social media
✔️ Drive consistent table bookings through digital marketing
✔️ Generate buzz and hype from day one of opening
Reeling in Results for a Bold New Brand
Brand new independent seafood restaurant in Brighton for 2025
The Client
The Gothic Crab is a striking, independent seafood restaurant known for its vibrant aesthetic, creative and unforgettable dining experience. Based in the heart ofBrighton, it’s a brand that’s anything but ordinary, bringing gothic flair to the culinary scene with serious style.
What We Did
We developed a bold, coastal-inspired visual identity and crafted a tone of voice that felt cheeky, fun, and unmistakably local. Through consistent content creation, we built brand awareness and excitement around the launch, using storytelling and high-impact visuals to showcase The Gothic Crab’s unique vibe.
We managed engagement daily, responding to comments and DMs, helping to foster a loyal community from day one. Collaborating with local creators allowed us to expand our reach and keep the content authentic.
We also implemented a bookings-focused strategy through story highlights, clear CTAs, and regular reminders to drive customer action.
The Results
60%
Increase in Engagement
Brands see a 40% boost in engagement within the first 90 days.
44%
Growth in Followers
Social media strategies lead to a 30% increase in followers on average.
25%
Boost in Website Traffic
Our campaigns drive 25% more traffic to clients' websites.
30%
Increase in Sales
Effective social media efforts result in a 20% boost in sales.
Request an Enquiry Callback
Simply fill out the form below, and Kirsty will be in touch to chat about your brand and how we can bring your vision to life.