Reeling in Results for a Bold New Brand
Brand new independent seafood restaurant in Brighton for 2025
The Client
The Gothic Crab is a vibrant, independent seafood restaurant in the heart of Brighton. With its gothic-inspired aesthetic and creative dining experience, the brand set out to make waves in 2025 as a restaurant unlike anything else in the city.
What were their struggles?
As a brand-new business, The Gothic Crab needed to make an instant impact, building a loyal following, generating buzz, and driving table bookings from the day they opened.
What we did
We developed a bold, coastal-inspired visual identity and crafted a cheeky, fun, and local tone of voice to stand out in Brighton’s food scene. Our launch strategy included:
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Consistent content creation with high-impact visuals
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Daily engagement management to foster community loyalty
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Collaborations with local creators to expand reach
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Story highlights, CTAs, and reminders focused on bookings
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Videography & Photography shoots
The Results
60%
Increase in Engagement
Brands see a 40% boost in engagement within the first 90 days.
44%
Growth in Followers
Social media strategies lead to a 30% increase in followers on average.
25%
Boost in Website Traffic
Our campaigns drive 25% more traffic to clients' websites.
30%
Increase in Sales
Effective social media efforts result in a 20% boost in sales.
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