For Studio Franchi, we developed a content-led strategy designed to elevate the studio’s presence within Chelsea Harbour, refine tone of voice, and increase visibility across key digital platforms. The approach focused on defining clear content pillars, strengthening messaging, and introducing an SEO led structure to support blog readership and organic growth. Execution included end to end content creation across social and digital channels, combining copywriting, blog development, social media management, and premium photography direction. A key element of the visual strategy centred around capturing the studio’s ironmongery collections from detailed close-ups of finishes and textures to styled product photography within showroom environments ensuring every asset reflected craftsmanship, design quality, and architectural detail.

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Content was delivered through a structured posting system designed to maintain momentum and encourage ongoing engagement. Through consistent optimisation and performance-led planning, the strategy supported sustained audience growth while reinforcing Studio Franchi’s authority within the design and ironmongery space.