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Franchi
Franchi Marketing Case Study: Transforming Social Media Strategies & Driving Revenue Growth
Overview:
At Socials with KL, we worked with Franchi to optimise their social media strategy and enhance their digital marketing efforts. As part of this collaboration, we played a key role in crafting compelling content and revamping their marketing approach, which led to impressive results for the company.
Challenges:
Franchi was looking to improve its social media engagement, increase brand visibility, and convert leads into clients. The company also needed to revitalise its email marketing outreach to maintain lead engagement and enhance conversion rates. With a focus on digital content, Franchi required an effective, data-driven strategy to achieve these objectives.
Solution: Socials with KL provided a tailored marketing solution for Franchi, which included:
Social Media Optimisation: We enhanced Franchi’s social media presence by crafting high-quality, engaging artwork and content for campaigns. The focus was on creating messages that resonated with the target audience, thereby improving brand visibility and interaction.
Lead Engagement & Email Marketing: By leveraging compelling content, we achieved a 70% response rate from email campaigns. This helped maintain lead engagement and convert them into clients, ensuring that Franchi’s lead nurturing process was highly effective.
Revitalised Marketing Strategy: We worked closely with Franchi to overhaul their marketing strategy, ensuring a more targeted and data-driven approach. This included optimising both their online and offline presence, resulting in a 35% increase in overall revenue.
Results:
70% Response Rate: Through engaging social media content and email marketing campaigns, we maintained strong lead engagement and successfully converted prospects into loyal clients.
35% Increase in Revenue: Our revamped marketing strategy contributed directly to a significant revenue increase, showcasing the effectiveness of a refreshed approach.
Optimised Social Media Presence: The strategic improvements in Franchi’s social media platforms helped increase brand awareness, audience engagement, and overall visibility.
Social Media Management:
At Socials with KL, we took charge of Franchi’s social media strategy, managing their accounts and overseeing content creation. We developed campaigns that helped grow their presence across various platforms, driving engagement and results.
Conclusion:
Our collaboration with Franchi resulted in a successful digital transformation, with enhanced social media engagement, a significant increase in revenue, and a stronger online presence. The tailored marketing strategy we implemented helped Franchi reach its business goals and grow its client base.
If you're looking to elevate your brand and optimise your digital marketing strategy, Socials with KL is here to help. Get in touch today to see how we can take your brand to the next level!

Project Name
Franchi
Location
Holloway Rd, North London
Year
2022
Type